Marks & Spencer $12M Monthly Sales Boost with Custom E-Commerce App by Advantal
Industry
E-Commerce and Retail – Mobile App & Middleware Solution.
About the Client
Marks & Spencer (M&S) is a global leader in fashion, homeware, and lifestyle. The fashion giant aimed to step into digital to offer a modern omnichannel shopping experience.
The Challenge
M&S needed to:
- Launch a cost-effective digital transformation
- Build a seamless, scalable e-commerce app
- Improve backend efficiency from inventory to order management
- Deliver a unified experience across online and offline touchpoints
Our Solution
Advantal delivered a full-stack transformation for M&S. We combined mobile and middleware technologies to future-proof M&S’s digital journey.
Mobile App Development
Cross-platform app (iOS + Android) built using React Native.
Key features:
- Real-time inventory updates
- Smooth product discovery to checkout
- Secure payments
- M&S Club: Rewards & loyalty features
Middleware Integration
We developed a powerful middleware to integrate systems like:
- Salesforce
- OMS
- RFID-based inventory
- SAP
This unified backend enabled real-time data flow and optimized order, inventory, and warehouse management.
L1 Support
Ongoing technical support ensures app stability and timely updates.
Technologies Used:
- React Native (Cross-Platform)
- Java Spring Boot (Microservices)
- Kafka
- MongoDB
- SonarQube
Results That Matter
- 7 M+ app downloads across Android and iOS
- $12 M+ monthly sales through mobile channels
- Seamless omnichannel experience via backend integration
Real-Time Insights Across Systems
- RFID inventory syncs with SAP for accurate stock updates
- App and store sales data integrate for better order management
