Have a brilliant idea for a mobile app? You’re not alone.
With over 6.3 billion smartphones in users in the world (that’s nearly 80% of the population!), the potential market is massive.
But hold on! The competition is fierce too.
A whopping 68% of apps on the Play Store never reach 1,000 downloads!
So, how do you stand out in this crowded app landscape?
The answer: stay on top of the latest trends in mobile app development.
In this blog, we are sharing the top 5 next-gen mobile app development trends that will stay ahead of your competition in 2024 and beyond.
I. AI/ML for Hyper-Personalization
Today, users crave apps that understand their needs and preferences.
That’s where AI (Artificial Intelligence) and ML (Machine Learning) come in. These powerful technologies enable you to create hyper-personalized user experiences that keep your audience engaged and coming back for more.
There are a few effective ways you can harness AI and ML in mobile app development:
Real-time personalization
Imagine chatbots that can hold natural conversations, anticipating your questions and offering solutions before you even ask. This can be achieved through AI-powered chatbots that learn from user interactions and adapt their responses in real-time.
Case Study
Recently we developed an AI-powered recommendation engine that uses ML algorithms to analyse user data and property listings.
This bank recommendation engine recommends the most suitable banks and loan options that are based user’s needs. It not only makes loans hassle-free but also make the user feel valued.
Thus, AI/ML based personalisation in consumer mobile applications translate to better user engagement, conversions, and retentions.
Dynamic content and recommendations
Think beyond static content and product listings. Leverage ML algorithms to recommend products, services, or even treatment plans (for healthcare apps) based on a user’s past behaviour, preferences, and even real-time data.
Predictive power
Take a page out of Netflix’s playbook. Netflix uses sophisticated recommendation algorithms to suggest movies and shows you’ll love, keeping you glued to the platform. Similarly, your app can leverage AI to predict user needs and suggest relevant features or actions, enhancing the overall experience.
II. AR/VR/MR – Redefining User Experience
2024 promises a significant leap in immersive technologies. Immersive technologies, or Extended Reality (XR) technologies include – Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).
Integrating these XR technologies, we can create engaging, informative, and informative mobile apps for various business verticals.
Unveiling the World: AR & VR in Tourism: Imagine exploring the Colosseum in Rome or walking the Great Wall of China, all from the comfort of your living room.
VR makes it possible!
VR apps can transport users to breathtaking destinations, offering virtual tours of historical landmarks, natural wonders, and even lesser-known locales.
Case Study
A few years back Advantal Technologies developed a VR solution for a museum.
With the app and a head-mounting VR device the users can immersive themselves into the virtual tour of the museum. This makes it accessible to a wider audience, including those with mobility limitations or geographical constraints.
The business can monetize on this through product placements, ads, and subscriptions.
AR revolutionizes Retail
AR is transforming the retail experience in 2024.
AR-powered mobile applications can allow users to virtually try on clothes, makeup, or even glasses, all from the comfort of their homes.
AR try-ons can be a great marketing tool boosting conversion rates drastically. As per a report by Shopify the use of AR for product visualization increased the sales conversions by a whooping 200%.
Different studies suggested varying increase in conversion rates with the use of AR in retail. However, AR try-ons certainly increase conversion rates.
The business benefit is undeniable!
III. Beacon & Geofencing Tech in Retail Apps
Retail businesses are making mobile apps that are beyond just e-commerce applications. They are making it tools to promote omnichannel marketing channels and consumer experience enhancers.
Technologies like Beacon (Bluetooth low energy) and Geofencing are the catalysts in this trend.
Beacons are small devices placed within a store that transmit Bluetooth signals to nearby smartphones. When a customer with the store’s app installed walks by, they can receive targeted push notifications about promotions, new arrivals, or even personalized recommendations based on their past purchase history.
Geofencing takes personalized marketing a step further. This technology allows you to create virtual fences around specific locations, such as your store or a mall. When a customer with your app enters or exits this geofence, they can receive targeted notifications.
For example, a customer browsing shoes online might receive a notification about a discount on sneakers when they enter the shoe department of your store.
The true power of these technologies lies in their ability to be integrated with your Customer Relationship Management (CRM) system.
By using middleware, data collected through beacons and geofencing can be combined with customer information stored in your CRM. This allows you to deliver hyper-personalized offers and recommendations in real-time.
The combined power of beacon technology and geofencing helps you bridge the gap between the online and offline shopping experience. This translates to several benefits:
Increased sales
Targeted promotions and personalized offers can entice customers to make purchases they might not have considered otherwise.
Enhanced customer engagement
Receiving relevant notifications in real-time keeps customers interested and engaged with your brand.
Improved customer experience
By offering a seamless omnichannel experience, you create a more convenient and enjoyable shopping journey for your customers.
IV. Consumer Apps with IoT
With the rise of high-speed internet, IoT is expanding the capabilities of consumer mobile applications.
It is not just limited to wearables and smart homes anymore.
Many sectors, like local governments and municipal bodies, are using IoT in smart city applications. These apps can improve public services and navigate city life with ease.
For instance, harnessing real-time data from traffic sensors, citizen applications can provide real-time updates on traffic congestions making commute hassle-free for users.
Smart health monitoring mobile apps will continue to be in demand in 2024. These apps use IoT tech through smart wearables to track heart rate, sleep patterns, and physical activity levels.
Case Study:
Smart Dental Hygiene Tracking App – At Advantal, we created a dental health monitoring solution that utilizes the power of IoT. This solution combines a smart toothbrush with a mobile app for patients and a separate diagnostic app for dentists.
The smart toothbrush collects data on a user’s brushing habits, including brushing duration, pressure, and coverage. This data is then transmitted to the patient’s mobile app, providing them with personalized feedback on their brushing technique and areas that need improvement.
Meanwhile, the dentist’s app receives aggregated data from patients’ smart toothbrushes. This allows dentists to gain valuable insights into their patients’ oral health habits, enabling them to provide more informed diagnoses, personalized treatment plans, and improved consultations.
V. Blockchain: Building Secure and Trusted Apps
DeFi (decentralized finance), Cryptocurrency, and Non-fungible Tokens (NFTs) are some of the popular use-cases of blockchain technology.
In 2024, we will see a surge in the application of the decentralized, transparent and secure technology in new avenues. For instance:
Blockchain in healthcare
Blockchain will allow telemedicine applications to offer a tamper-proof and secure doctor-patient file sharing system. With enhanced privacy and security offered by blockchain, doctors can share medical records, bills, and electronic health reports to their patients without any worry.
Blockchain in supply chain
Imagine a supply chain management system where every step of a product’s journey is tracked and verified on a distributed ledger. This not only mitigates human error and data security risks but also provides all stakeholders with a secure and transparent tracking system.
Smart contracts
Blockchain offers a unique blend of privacy and transparency. While the information can be shared privately, the trail of changes in the data is easily trackable and is next to impossible to tamper with. It eliminates the need for intermediaries, drastically reducing fraudulent transactions and streamlining business processes.
Final Thoughts
So, you have a brilliant mobile app idea? With the trends we’ve explored, you’re well-equipped to navigate the exciting world of mobile app development in 2024 and beyond. Here’s your roadmap to success:
Monetization magic
There are various ways to turn your app into a profitable venture. Subscription models offer recurring revenue streams, while ad models can generate income through targeted advertising.
You can also leverage consumer data ethically to personalize their experience, boost sales through other channels, and generate high-quality leads.
Partnering for success
Building a successful mobile app requires expertise.
Consider collaborating with a seasoned custom mobile app development company like Advantal Technologies Pvt Ltd.
Our team offers end-to-end product engineering, guiding you from project scope and design all the way to deployment, post-deployment support, and ongoing maintenance.
Contact us today and let’s turn your innovative mobile app idea into a reality!