MMSC
Advantal Multimedia Messaging Center (MMSC) is at the forefront of providing enhanced visual communication. It combines Multimedia Messaging and Multimodality, as well as, next generation Content Management and Delivery features on a single platform.
Advantal MMSC provides all scenarios of multimedia messaging with multimedia message store, terminal capability negotiation and content adaptation. It supports standard interfaces with other messaging systems, such as email, SMSC third party MMSC, UMS and VAS platforms.
Advantal MMSC is the right solution for wireless operators to increase revenue, raise ARPU and lower churn. Built on open standards, MMSC is flexible and standard, and it ensures that subscribers can send and receive their multimedia messages across different networks seamlessly

Benefits

  • Increased Service Penetration through capturing and delivering of all MMS messages even in cases where the MMS settings of the subscribers handsets are not correct.
  • Performance and Scalability is provided through a distributed architecture that supports linear growth without compromising mission critical service and capacity availability.
  • Proven Interoperability with third party networks, devices and service components such as VAS applications, WAP Gateways, other MMSC and SMSC applications is ensured through the support of open interfaces.
  • Integrated Content and Service Delivery combined with multimedia and location based services gives wireless operators and third party developers a vast new freedom to rapidly create and deploy new data services.

Product Overview
Built on vast experience in architecting high performance, carrier grade computer centric signaling and messaging platform, Advantal MMS is designed with unlimited performance and scalability in mind.
On demand scalability as the business grows is achieved by simple adding new servers. In addition, features such as built in direct SMS notification and direct HTTP connection with the handset improve performance by bypassing the WAP infrastructure and eliminating its performance bottleneck.

Feature Summary

  • Fully compliant with 3GPP, 3GPP2 and OMA standards
  • Performance and Scalability is provided through a distributed architecture that supports linear growth without compromising mission critical service and capacity availability.
  • Standard transcoding includes most popular image, audio and video formats
  • Advanced transcoding support for additional audio, vido and streaming media via STI. Bulk MMS and Viral Tracking
  • Web and WAP Accessible Inbox Management, Multimedia Albums and message composition applications
  • SNMP for network management
  • Automatic settings adaptor to capture MO messages coming from handsets with incorrect MMS Settings
  • MM1, MM3 and MM4 support
  • Optional MM5 Interface support
  • MM7 Toolkit with Java API
  • MM7 Interface based on XML/SOAP